Project Overview
Managed social media content and analytics for Southern Wesleyan University’s main accounts, including SWUCO2027. Focused on increasing engagement, showcasing events, and measuring performance to guide future content strategy.
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Role: Social Media & Marketing Content Specialist
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Timeline: Fall 2022 - Winter 2024
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Focus: University Initiatives
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Tools: Google Analytics, Canva, Asana, Meta Business Suite, Excel
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Skills: Content Creation, Social Media Strategy, Analytics, Brand Communication
Key Outcomes
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Increased followers by 88.6% in three months (SWUCO2027 Instagram).
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Developed reporting and analysis for future strategy.
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Supported campaigns that drove student participation and awareness.
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Streamlined content creation and scheduling processes.
Objectives
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Create engaging social media content aligned with university branding.
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Track and analyze engagement to inform future campaigns.
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Support marketing initiatives through visuals and campaigns.
My Role
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Managed multiple social media accounts.
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Designed visuals and posts for campaigns.
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Collected and analyzed engagement data.
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Coordinated with university stakeholders for content approval.
Key Deliverables
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Social Media Content
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Reels
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Social Media Engagement Analyses
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Internship Summary Presentation
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Admissions Blog Post
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Social Media Planning Calendar
Admissions Blog Post
Provided helpful insights for incoming students.
Reels
Short-form videos to increase student engagement.
Engagement Analyses
SWUCO2027 Analysis
Analyzed student engagement trends to guide future content strategy and improve outreach.
SWU's Main Account Analysis
Measured social media performance insights to optimize future campaigns and initiatives.
Internship Summary
Marketing internship presentation showcasing my role, lessons learned, and key outcomes.