Project Overview
Created and presented a comprehensive digital marketing tactic plan for Southern Trail Animal Clinic, including social media campaigns, content creation, and engagement strategies.
Worked closely with stakeholders to design actionable recommendations and campaign assets.
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Role: Digital Marketing Student
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Timeline: Spring 2025
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Focus: Veterinarian Medicine
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Tools: Canva, Excel, Various Research Tools
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Skills: Content Creation, Social Media Strategy, Campaign Planning, Brand Communication, Stakeholder Collaboration
Key Outcomes
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Presented digital marketing tactics to clinic stakeholders.
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Developed engaging social media content and campaign visuals.
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Provided actionable insights to improve audience engagement.
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Created an ad and campaign budget to optimize spending.
Objectives
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Develop social media and marketing campaign strategies.
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Create visuals and content to support campaign initiatives.
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Present actionable recommendations to stakeholders.
My Role
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Designed social media posts, graphics, and campaign materials.
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Collected and analyzed engagement data.
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Created and delivered digital marketing tactic presentation.
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Collaborated with team members to refine campaign strategy.
Key Deliverables
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Digital marketing tactics presentation
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Lobby slideshow
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Social media graphics & posts
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Campaign planning and budgeting
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Social media & campaign content calendar
Deliverables
Lobby Slideshow
Engaging visuals to display promotional & informational content in the clinic lobby.
Social Media Content
Posts and graphics to boost online engagement.
Digital Marketing Tactics Presentation
Strategy and actionable recommendations presented to key stakeholders.