Project Overview
Managed social media content and analytics for Southern Wesleyan University’s main accounts, including SWUCO2027. Focused on increasing engagement, showcasing events, and measuring performance to guide future content strategy.
-
Role: Social Media & Marketing Content Specialist
-
Timeline: Fall 2022 - Winter 2024
-
Focus: University Initiatives
-
Tools: Google Analytics, Canva, Asana, Meta Business Suite, Excel
-
Skills: Content Creation, Social Media Strategy, Analytics, Brand Communication
Key Outcomes
-
Increased followers by 88.6% in three months (SWUCO2027 Instagram).
-
Developed reporting and analysis for future strategy.
-
Supported campaigns that drove student participation and awareness.
-
Streamlined content creation and scheduling processes.
Objectives
-
Create engaging social media content aligned with university branding.
-
Track and analyze engagement to inform future campaigns.
-
Support marketing initiatives through visuals and campaigns.
My Role
-
Managed multiple social media accounts.
-
Designed visuals and posts for campaigns.
-
Collected and analyzed engagement data.
-
Coordinated with university stakeholders for content approval.
Key Deliverables
-
Social Media Content
-
Reels
-
Social Media Engagement Analyses
-
Internship Summary Presentation
-
Admissions Blog Post
-
Social Media Planning Calendar
Admissions Blog Post
Provided helpful insights for incoming students.
Reels
Short-form videos to increase student engagement.
Internship Summary
Marketing internship presentation showcasing my role, lessons learned, and key outcomes.