Project Overview
Supported the launch of a small esthetics business by conducting target market and competitor research, establishing social media strategy, and brand messaging. Created photo, video, and graphic assets to communicate services, promotions, and brand personality across platforms.
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Role: Social Media & Content Strategist
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Timeline: Sep 2023 - Jun 2024
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Focus: Esthetics
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Tools: Canva, Meta Business Suite, CapCut, Google Forms
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Skills: Brand Communication, Content Planning, Short-Form Video, Small Business Marketing, Promotion Marketing, Market Research
Key Outcomes
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Defined target audience and brand positioning.
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Built a foundation for consistent social media communication.
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Created cohesive visual style for posts, reels, and promotions.
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Organized service offerings, pricing, and hours into clear graphics.
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Promoted early stage growth through research and strategy.
Objectives
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Identify target market and competitors.
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Define brand voice and messaging.
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Launch and organize social media platforms.
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Promote services and offerings clearly.
My Role
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Conducted target market and competitor research.
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Designed and distributed customer survey.
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Set up Meta accounts and social platforms.
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Photographed and filmed esthetics sessions.
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Created reels, promotional posts, and service graphics.
Key Deliverables
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Target Market & Competitor Analysis
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Survey Insights & Recommendations
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Social Media Posts & Reels
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Service, Pricing, & Promotion Graphics
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Brand-Aligned Visual Content
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Content Planning Support
Deliverables
Reels & Short-Form Video
Filmed and edited short-form video content to showcase services and boost online engagement.
Brand Graphics
Created service menus, pricing, and business updates for social platforms.
