Project Overview
Strategic marketing writing grounded in research, data analysis, and real-world application. Demonstrate ability to collect insights, develop cohesive marketing strategies, and clearly communicate recommendations for business decision-making. Projects span market research, integrated marketing planning, product strategy, global marketing, and business data analysis.
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Role: Marketing Student (Academic Projects)
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Timeline: Winter 2023- December 2025
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Focus: Marketing Communication
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Tools: Qualtrics, EBSCO, Power Point, Excel
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Skills: Market Research & Analysis, Strategic Planning, Professionally Written Communication, Data Interpretation
Key Outcomes
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Developed actionable, research-backed marketing strategies.
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Demonstrated ability to translate data into clear insights.
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Strengthened professional marketing writing and reporting skills.
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Applied academic research to real-world business contexts.
Objectives
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Conduct survey to inform marketing strategy.
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Develop a global marketing strategy for a product.
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Create an integrated marketing communications plan.
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Communicate insights clearly for business decision-making.
My Role
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Survey design, distribution, and analysis.
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Data interpretation & insight development.
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Strategic marketing plan development.
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Business-focused reporting & recommendations.
Key Deliverables
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Market Research Analysis | Zaxby's
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Integrated Marketing Communications Plan | Zoetis
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Statistical Insight Report | Business Size Analysis
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Global Marketing Plan | Concept Product (Japan Market)
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Foundational Marketing Plan | Concept Product
Deliverables
All projects were completed as part of academic coursework to develop research, analysis, and marketing strategy skills.
Table of Contents
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Market Research Analysis
Survey design, data collection, and actionable marketing insights for a real-world research project.
Integrated Marketing Communications Plan
Comprehensive multi-channel strategy and audience-targeted marketing plan.